3.1 Phillip Lim Launches Resale Experience
3.1 Archive is available directly from the brand’s website. The resale platform is powered by Archive, a resale technology company that builds customized marketplaces for brands to incorporate secondhand into their business.
“We’re in our 17th year now and there is an incredible history of our brand that lives in the designer fashion marketplace,” Wen Zhou, CEO and co-founder of 3.1 Phillip Lim, said in a statement. “The launch of 3.1 Archive is more than a resale marketplace, it is another part of the 3.1 circular community that we have been building since the beginning. In order to build resilient, sustainable communities, we must first understand the needs of those communities and how valuable resources are to one other. We’re starting with resale and in the future, this platform is potentially a space where 3.1 can recycle, reuse and even donate items that enter the marketplace.”
3.1 Phillip Lim is not the only retailer to launch its own secondhand platform. Several other brands and retailers have jumped into the resale, or recommerce, market as popularity for secondhand items grows. Several major brands, including lululemon and Nike, have similarly launched their own resale marketplaces.
3.1 Archive also showcases the brand’s history by showing iconic pieces and photography. The resale marketplace also aims to celebrate the brand's 17-year history by cherishing and extending the life of its pieces, including standout vintage styles. The brand also stated its goal to further community and connection, interaction and continue its sustainability journey.
“3.1 Archive is a place for our community to come together and share in the rich history of the brand,” Phillip Lim said in a statement. “There’s a nostalgia that comes with it; a sense of hope in reuniting with ‘the ones that got away.’ Don’t miss out on this moment again to add that coveted piece to your personal collection. Designer resale is more than just a place to exchange commodities, it is a chance to be resourceful, sustainable and extend the joy that each piece brings.”
