7-Eleven debuted a new, two-restaurant store format in its Evolution store in Manassas, Virginia, offering two side-by-side quick-serve food options to customers.
The Evolution store concept, which was introduced two years ago, is a way for 7-Eleven to experiment with its latest innovations, from its taco drive-thru to new products based on preferences and tastes of the locals in that region. The convenience store chain has multiple Evolution store locations, including North Texas, New York City, Washington, D.C., and San Diego. No two Evolution stores are alike, but they all include a restaurant concept.
7-Eleven’s Evolution store format is in line with other convenience store operators experimenting with various store formats as consumer behaviors change, including larger demand for more dining options. The move to add 150 stores with quick-serve restaurants reveals 7-Eleven’s concept stores have proven successful--and popular.
In Manassas, the two quick-serve restaurants include 7-Eleven’s Raise the Roost Chicken and Biscuits, which debuted a year ago in Manhattan, and Parlor Pizza, featuring made-to-order pizzas, Chain Store Age reported. The restaurants are situated side by side, with separate ordering counters, but they share indoor and outdoor seating.
“Since 7-Eleven began selling milk and bread from an ice dock in 1927, our spirit of innovation has allowed us to evolve to meet the ever-changing needs of customers for over 90 years," 7-Eleven executive VP and COO Chris Tanco said in a statement. "Today's opportunity is in the QSR space, and we are responding by aggressively rolling out our restaurants across the country--both in Evolution Stores and beyond. Our plan is to open nearly 150 restaurants in 2021."
The Manassas Evolution store also showcases a number of brands that were introduced through 7-Eleven’s invitation-only Sips and Snacks emerging brands program, an invitation-only showcase for up-and-coming entrepreneurs to present their most innovative products, Chain Store Age reported. Franchisees and company employees vote on their favorite brands, some of which are hand-picked to remain on the shelves.
See the full story at Chain Store Age.