In Manassas, the two quick-serve restaurants include 7-Eleven’s Raise the Roost Chicken and Biscuits, which debuted a year ago in Manhattan, and Parlor Pizza, featuring made-to-order pizzas, Chain Store Age reported. The restaurants are situated side by side, with separate ordering counters, but they share indoor and outdoor seating.
“Since 7-Eleven began selling milk and bread from an ice dock in 1927, our spirit of innovation has allowed us to evolve to meet the ever-changing needs of customers for over 90 years," 7-Eleven executive VP and COO Chris Tanco said in a statement. "Today's opportunity is in the QSR space, and we are responding by aggressively rolling out our restaurants across the country--both in Evolution Stores and beyond. Our plan is to open nearly 150 restaurants in 2021."
The Manassas Evolution store also showcases a number of brands that were introduced through 7-Eleven’s invitation-only Sips and Snacks emerging brands program, an invitation-only showcase for up-and-coming entrepreneurs to present their most innovative products, Chain Store Age reported. Franchisees and company employees vote on their favorite brands, some of which are hand-picked to remain on the shelves.
See the full story at Chain Store Age.