The pilot program kicks off in Florida, Texas and Virginia from about 600 participating stores primarily servicing the cities of Orlando, Tampa, Fort Myers, Miami, San Antonio, Dallas, Austin, Fort Worth, Virginia Beach, Richmond, Norfolk and Alexandria. Minibar Delivery plans to expand to additional 7-Eleven markets later this year.
To promote the launch, customers will receive $7.11 off their first Minibar Delivery order from 7-Eleven, by entering the promo code “7ELEVEN” at checkout.
"While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation—one that 7-Eleven intends to meet and exceed," saidRaghu Mahadevan, 7-Eleven’s digital senior vice president, in a recent media release. "In one year, our delivery footprint has more than doubled, with more than 90% of participating 7-Eleven stores offering delivery via third-party providers or our proprietary 7-Eleven Delivery app.”
7-Eleven's range of beer and wine varies by store and spans national brands, as well as the retailer's own wine and beer private-label portfolio. Recent introductions include Plot + Point tetrapak wine, Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine, and Voyager Point cabernet sauvignon, red blend and sauvignon blanc wines. In addition to beer and wine, customers can purchase 7-Eleven snacks and prepared foods like Slurpee drinks, Big Bite hot dogs and chips through Minibar Delivery's newly launched "Snacks & More" category.
Consumers can shop online at www.minibardelivery.com or via the Minibar Delivery mobile app, enter a delivery address, add items to a virtual cart and check out. Orders are delivered in 30-60 minutes or as scheduled by the customer. Other Minibar Delivery services include tasting notes, pairing recommendations, cocktail recipes, gift delivery and bartender services. Additionally, an "Auto Refill" option allows users to schedule regular delivery intervals ranging from one to four weeks for desired alcohol or food items. Minibar Delivery aims to differentiate its services by offering digital gift cards and a subscription service.