Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has a new president of marketing services for North America.
Derek Bowen has taken over that job, effective Nov 16.
Acosta said that Bowen is an accomplished marketing executive with more than 25 years of experience. In his new role, he will work with Acosta’s leadership team to build the integrated suite of services and solutions needed to enable the company’s clients and customers to grow their businesses and win in the marketplace.
Bowen will oversee all of Acosta’s Mosaic North America businesses and its Action Link division.
“Derek has a rare combination of a classic marketing background, coupled with both brand-building and agency experiences, and complemented by strong financial expertise. This combination has enabled him to be successful in public, private and financially sponsored companies,” said Brian Wynne, CEO of Jacksonville, Florida-based Acosta. “Derek is a results-driven leader, and I have great confidence in his ability to lead our marketing businesses, build and develop great teams, and foster collaboration across the organization.”
Most recently, Bowen was SVP of brand management at Austin, Texas-based Cartograph, an Amazon-focused agency and brokerage offering outsourced e-commerce services and hands-on execution for natural and organic CPG brands. Prior to that, he spent 22 years in the CPG industry holding marketing leadership roles of increasing responsibility at companies such as Procter & Gamble, Coty and, more recently, The Nature’s Bounty Co., where he managed businesses ranging from $190 million to $1 billion in revenue.
“Acosta has the potential to deliver exceptional growth, and I am excited to start working alongside Brian and the rest of the team,” said Bowen. “The opportunity to work with Acosta’s world-class agencies is once in a lifetime. Consumers and shoppers are craving a return to normal, and I can think of no better portfolio of agencies that will deliver the engagement and experiences people are seeking.”
Bowen earned his MBA in marketing and his bachelor’s degree in accounting from Indiana University’s Kelley School of Business.