Afterpay deepens Rite Aid partnership
The BNPL service first partnered with Rite Aid last year. Now, it’s available to Rite Aid shoppers nationwide.
As Retail Leader Pro recently reported, the usage of Afterpay and other similar BNPL services has surged, especially in essential categories such as grocery. In a 2021 survey, more than 61% of respondents aged 18 to 24 said they used a BNPL service, up from 38% in a 2020 survey. Consumers aged 55 and up saw BNPL growth of nearly 100%, according to The Motley Fool.
In addition to its expanded Rite Aid partnership, Afterpay also in the April 5 release said it had partnered with new retailers, including Boden, Fresh, Lulu and Georgia, Quince, Swarovski and Wolverine Worldwide.