Albertsons collects exec to make online efforts click
Albertsons is looking to an e-commerce expert from Disney to help the grocery chain grow revenue online and in stores.
The retailer announced late Monday that Narayan Iyengar has been named as SVP, digital marketing and e-commerce. In this role, Iyengar will be responsible for leading all aspects of digital marketing including loyalty programs, shopper marketing and the overall digital presence, as well as the e-commerce business, including home delivery.
"As a company, we've made significant investments in the customer experience over the last two years, from new technology that originated in our Culinary Kitchens and Technical Center to our comprehensive data and analytics platforms," said Shane Sampson, chief marketing and merchandising officer. "E-Commerce, digital and social media channels hold unlimited potential for delivering the kind of personalized service our customers want. Narayan's expertise will enable us to deploy new service and marketing models to attract more shoppers and grow our business both in stores and online."
Iyengar's career spans nearly 20 years in e-commerce, digital and business transformation. He joins Albertsons Companies from the Walt Disney Company where, as the VP of e-commerce and digital travel trade, he built, enhanced and optimized e-commerce capabilities across an eco-system spanning 20 websites and apps.
Prior to this, Iyengar was a leader in McKinsey's Digital and Business Technology group, where he focused on helping global firms drive business value using technology. He started his career as a software engineer with IBM Global Services in 1996, as a part of the e-commerce team, and subsequently held several technology delivery and leadership roles in different firms.