Consumers can order groceries and essentials for on-demand delivery within an hour through DoorDash across Albertsons stores, including Safeway, Vons and Jewel-Osco, Progressive Grocer reported. Customers don’t have to meet a minimum order requirement and more than 40,000 grocery items will be offered to customers from the DoorDash platform.
The partnership comes at a time when retailers are still scaling up their digital capabilities to meet consumer demand for omnichannel services. DoorDash is also one company that has seen significant growth since the start of the COVID-19 pandemic after it jumped into the grocery sector in mid-2020. The company is poised to become the third largest e-commerce banner, behind Amazon and Walmart, by 2025.
Albertsons also reported its digital sales rose 258% in 2020, PG reported.
While the partnership is mostly available on the DoorDash platform, customers in some markets can order same-day delivery for their groceries on Albertsons’ website, with delivery powered by DoorDash Drive, the company’s white-label fulfillment direct-delivery platform for any business.
“Consumers’ desire to get everything in their neighborhood on demand has increased dramatically,” Fuad Hannon, head of new verticals at San Francisco-based DoorDash, said in a statement. “We are thrilled to partner with Albertsons, one of the largest food and drug retailers in the world, as they expand their already strong local footprint beyond their four walls to offer consumers convenient access to on-demand grocery delivery. Leveraging our extensive logistics network and Albertsons’ wide selection of fresh groceries, we are creating a one-stop shop for customers to access any of the essentials they need, delivered to their doorstep within an hour.”
Additionally, Albertsons is expanding its offerings with DoorDash Drive, including “the launch of a custom loyalty program, the expansion of delivery hours, and the introduction of a unique selection of specialty items, prepared meals, meal kits, new concepts and more,” PG reported. The two companies are also launching a digital gaming experience that gives users the opportunity to play and win savings on future grocery purchases.
See the full story at Progressive Grocer.