Albertsons’ new platform rewards customers for making healthy choices

The “Sincerely Health” platform will be available to customers across 16 of Albertson’s banners and was built with health care providers and insurance companies.
Screenshots of Albertsons' new Sincerely Health app.
  • Albertsons this week launched a new health and wellness platform. 
  • Called “Sincerely Health,” the platform gives customers a health score and offers rewards for improving it.
  • It also offers pharmacy services, like managing prescriptions and helping customers find telehealth providers.

Albertsons Companies Inc. this week launched “Sincerely Health,” a health and wellness platform built in tandem with health care providers, insurance companies and technology organizations. 

The grocery giant detailed the new platform in a Feb. 6 release, which said Sincerely Health would be available to customers at 16 of its banners, which includes its namesake stores and other popular chains such as Safeway, Vons, Shaw’s and Acme. The grocer says the platform — available through its banners' websites and mobile apps — is designed to “improve lives” by educating and rewarding consumers for making positive choices related to their health and wellness journeys. 

When consumers download the Sincerely Health app, they’ll be prompted to answer a questionnaire to determine their health score — a number based on seven factors, including activity, mindfulness, sleep, mental well-being, physical health, nutrition and self-control. Consumers will get the score after answering questions about their age, gender identity, nutrition, lifestyle choices and mental health, according to the release.

The platform will also let consumers connect third-party health trackers, such as Apple Health, Fitbit and Google Fit apps, to allow them to track their vitals and medication regimen. The app will offer customers a chance to set goals to increase their in-app health score, which can be tracked in the app and are connected to rewards offered to consumers through the platform. 

The app can also be used for pharmacy services, including managing prescriptions, scheduling vaccine appointments and assisting customers find telehealth providers, according to the release. 

Albertsons is in the process of a merger with rival Kroger, which has yet to be approved by federal regulators. If approved, it would create a mega-grocer that would be more competitive with Walmart, which is the largest grocer in the U.S. by revenue.