Aldi adds another perk for shoppers
Aldi will launch grocery delivery in Atlanta, Dallas and Los Angeles this month, with plans to expand it to other cities in the future.
The retailer has forged a new partnership with Instacart allowing customers to conveniently complete their grocery shopping by ordering Aldi products for delivery in as little as one hour.
The new partnership should help Aldi better compete with food chains that offer delivery. Aldi has also been expanding its selection of organic food and remodeling stores to take on competitors such as Lidl.
"Our partnership with Instacart is another example of Aldi expanding our commitment to customer convenience and value," said Jason Hart, CEO of Aldi. "We know customers are looking for new ways to save time and money. Instacart provides easy access to our low prices at the click of a button."
Aldi says the Instacart experience will be as easy to shop as an Aldi store. Customers fill their virtual carts by visiting instacart.com or downloading the Instacart App. At checkout, customers can choose a delivery window that works best with their schedule, anywhere from an hour or up to a week later. Instacart's personal shoppers do the rest.
"From their unique assortment of goods to their low price commitment and high standards, the ALDI and Instacart partnership aligns on delivering excellent value and convenience to consumers," said Nilam Ganenthiran, chief business officer, Instacart. "There's a clear demand for quality grocery delivery, and ALDI and Instacart are working together to meet it."
To celebrate the partnership, ALDI and Instacart are offering customers $20 off their first Instacart order with code ALDIDELIVERY until Sept. 30.
Aldi today operates nearly 1,700 U.S. stores in 35 states.