Aldi harnesses the power of illustration
With a new partnership, Aldi is looking to woo the shopper whose wine purchase is heavily influenced by graphics and labeling.
ALDI has partnered with acclaimed artist, designer and illustrator Timothy Goodman for the upcoming release of a limited edition reserve wine collection.
Known for his bold, text-based murals, Goodman traded walls for wine labels to bring his hand-illustrated style to a selection of award-winning ALDI wines. The reserve collection, which includes three varietals under the William Wright label, will be sold exclusively at ALDI stores and hit shelves just in time for the holidays.
The collection will be available exclusively at ALDI stores nationwide on December 13 and will retail at $9.99 per bottle.
"The holidays are the perfect time for sharing or gifting a bottle of wine and we knew Timothy's designs could elevate that tradition by pairing modern art with award-winning taste," said ALDI spokeswoman Liz Ruggles.
ALDI operates nearly 1,700 U.S. stores in 35 states.