Aldi ‘rolls’ with Instacart
Aldi continues its growth momentum with a new national rollout through an Instacart partnership.
The company announced that it has a new national partnership with Instacart, bringing online grocery delivery to Aldi stores across the nation. After a successful pilot program, the company decided to expand its online ordering of Aldi products via Instacart.
"Aldi is a pioneer and a leader in creating a shopping experience that works with people's busy lives," said Jason Hart, Chief Executive Officer of Aldi U.S. "Our partnership with Instacart and the expansion of our e-commerce options are more ways we are meeting the growing needs of today's shopper, who wants high-quality food at unbeatable prices."
The rollout will be available across 35 states in 5,000 new ZIP codes by Thanksgiving. The national rollout covers 75 major markets, including San Diego, New York City, Miami, Raleigh and Minneapolis.
As other grocers seek to expand their digital markets, online ordering with provided last-mile solutions has become one of the fastest growing markets. Other grocer retailers currently using Instacart include Kroger, Hy-Vee, Sam’s Club and, most recently, Albertsons.
Aldi has been one of the fastest developing grocers, investing more than $5.3 billion to remodel and expand its store count to 2,500 by the end of 2022. In August, the retailer announced it would expand its selection of fresh, organic and easy-to-prepare options by 40 percent.
The company said that it will continue to explore bringing its convenience, quality and value to even more communities with online delivery and pickup.