The collection will be available at Aldi stores as part of Aldi Finds, the grocer’s assortment of while-supplies-last discounted non-grocery items offered once a week.
As Retail Leader previously reported, the grocer, which is expanding in the U.S., has resonated with consumers as they seek better value in the category in the face of economic hardships, like inflation.
The grocer, which is based in Germany and headquartered in Illinois in the U.S., saw a 7.3% increase in visits per venue compared to 2021 and an even larger 9.3% increase in visits per venue compared to 2019. Overall visits to Aldi in the U.S. increased 30.8% between the fourth quarter of last 2022 and the same quarter in 2019, according to data from Placer.ai.
While loyalty programs have become increasingly important to consumers, Aldi doesn’t offer such a program to build loyalty. Instead, it lures shoppers with a promise of everyday low prices and its wide assortment of private-label products, which have become increasingly popular with shoppers.