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10/26/2021

Amazon Adds In-Store Pickups for Third-Party Sellers

E-commerce giant Amazon has added a new set of services for third-party sellers to expand their Amazon business by offering both in-store pickup and fast delivery to local customers.
Amazon app

The new services, dubbed Amazon Local Selling, enable sellers to list their products in Amazon stores to offer to local customers. It connects Amazon’s platform to retailers’ physical footprints. More than half of all products sold on Amazon come from local sellers. As part of the new services, customers could pick up their orders from Amazon store pickup locations the same day they place their order.

The service is already available at both national and local retailers, including Mavis Discount Tire, Sears Hometown Store, 4 Wheel Parts, Electronic Express, Best Buy, Appliance Connection, Mattress Warehouse, Beach Camera, Adorama, DataVision, Exclusive Furniture, World Wide Stereo, MODIA, Focus Camera and others.

The new service comes as Amazon has invested $18 billion in logistics, tools, services, programs and teams to help sellers get started, build their brands and leverage Amazon’s scale to reach more customers, according to the company. It also comes as supply chain issues have put pressures on shipping and keeping items in stock across the retail industry.

“Local Selling presents enormous opportunities to a large number of sellers who want to bring more product selection to their Amazon business, enabling many to expand their multichannel offerings by integrating their physical stores and delivery capabilities with their digital operations,” Jim Adkins, vice president of recreational and vocational categories at Amazon, said in a statement. “Our research shows that many customers will opt for local pickup when given the choice. This new capability is an exciting way to help sellers reach and delight more customers with great products and convenience.”