Amazon cultivates a new addiction
Shoppers who already find Amazon's 24/7 website addictive now have another reason to browse at all hours of the day.
Amazon has launched a new section on its website called the “Amazon Plants Store.”
The site pulls together plants already for sale on Amazon.com, plus hundreds of new options. And it also organizes live plants by brand and type. Most of the plants include free shipping for members of Amazon’s $99-a-year Prime service.
Study after study has shown that younger shoppers think nothing of buying everything online. As the core plant customer shifts to the next generation, online sales will be standard. That should worry retailers such as Home Depot and Lowe's.
The Amazon Plants Store also offers a new educational component, with information on caring for shrubs, perennials, and annuals.
In January, Amazon launched a “$10 and under” store designed to compete with value retailers such as dollar stores.