Amazon Cuts Grocery Fees, Partners with Fresh Thyme

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Amazon Cuts Grocery Fees, Partners with Fresh Thyme

10/10/2016

The fee for AmazonFresh grocery delivery service has been slashed from $299 a year to $14.99 a month ($179.88 a year) subscribers to Amazon Prime, its premium delivery service.

The new fee, announced via the e-commerce giant's Twitter page, will allow Prime members to shop for groceries, everyday essentials and other favorites from local shops and restaurants by selecting the “Fresh Add-on” as part of their membership. Members who sign up can order by 10 a.m. for same-day delivery by 6 p.m., or can order by 10 p.m. for delivery by 6 a.m. the following morning. Delivery time slots include one-hour deliveries from an actual person or three-hour deliveries left in temperature-controlled bags at the door.

Currently, the service is available in Boston, Baltimore, Seattle, select areas of California (Los Angeles, Sacramento, San Diego, San Francisco, Stockton, San Jose and Riverside), the New York City metropolitan area, northern New Jersey, the Philadelphia metropolitan area, northern Virginia and London.

Amazon has added Fresh Thyme to the ranks of retailers it works with. Fresh Thyme, a chain whose niche is natural/organic foods at affordable prices, has begun offering delivery in the Indianapolis area through Amazon Prime Now, with one-hour delivery costing $7.99 and two-hour delivery free. Amazon will be competing with Instacart and Green Been in Indianapolis grocery delivery.

“At the core of both our brands is an emphasis on quality, convenience and value, and this partnership is a huge step in better serving our communities,” Fresh Thyme CEO Chris Sherrell said in a statement.