Amazon Delaying Prime Day Again?
Amazon is putting off its summer Prime Day sale again, this time to October.
According to Business Insider, the company is delaying the sale due to fears of a second wave of supply-chain slowdowns. Amazon says it's already seeing another round of demand increases as COVID-19 cases are on the rise across the U.S.
In an email sent to sellers on Wednesday, Amazon said it was now expecting Prime Day to take place in early October. The email said "the exact Prime Day dates have not been announced" but told sellers to use the week of October 5 as a "placeholder" date for scheduling Prime Day promotions.
"Every year, Prime Day is a huge hit with customers, who enjoy some of the best deals of the year," the email, obtained by Business Insider, said. "A definitive date will be announced as we get closer to the event."
In another email, Amazon's representative told sellers that it moved Prime Day to the "first half of October."
"I understand this is a change to the previously communicated timing, however, you can consider this date update final," it said.
This is the third time Amazon has delayed Prime Day this year, and it shows the uncertainty COVID-19 has brought to its logistics operations.