Amazon expands Prime Now, again
Fresh off a highly successful Prime Day, Amazon and Whole Foods Market have extended fresh food delivery new metropolitan areas. The companies launched delivery of products from Whole Foods Market through Prime Now in Fort Lauderdale, Miami, Palm Beach, parts of Long Island and select areas in New York City, beginning with lower Manhattan and Brooklyn. Prime members in those cities can shop through Prime Now for items including fresh produce, meat and seafood, everyday staples and other locally sourced items from Whole Foods Market.
Prime members can shop thousands of items across fresh and organic produce, bakery, dairy, meat and seafood, floral and everyday staples from Whole Foods, all of which are available for delivery in an hour. Select alcohol is also available for delivery. The retailer offers free two-hour delivery for Prime members and an additional $7.99 for one-hour delivery on orders over $35.
As Amazon expands grocery delivery, they have also been looking to develop “last mile” solutions, as the eCommerce giant introduces the Delivery Service Partners program. This program allows local entrepreneurs to run their own local delivery fleets, with up to 40 vans displaying Amazon Prime logos. The company’s Delivery Service Partners is just another component of the company’s logistics network. It already owns 7,000 of its own trucks and 40 airplanes, which along with external delivery partners, shipped more than 5 billion Prime items last year.
“We’ve been delighted with the customer response to delivery in as little as an hour through Prime Now, and we’re excited to bring the service to our customers in Fort Lauderdale, Miami, Palm Beach, Long Island and New York City,” said Christina Minardi, Whole Foods Market Executive Vice President of Operations. “Today’s announcement is another way that we are continuing to expand access to our high-quality products and locally-sourced favorites.”
The service launched earlier this year with Amazon saying that it will expand to additional neighborhoods in New York City, and across the U.S. throughout 2018.