Amazon experiment pays off for Kohl's
Kohl's is getting a boost in customer traffic from a program that allows Amazon customers to make returns at Kohl's stores.
According to Bloomberg, about 56 percent of those who returned Amazon goods to a Kohl’s location were new Kohl’s shoppers -- or they hadn’t visited Kohl’s at least since July 1. That’s higher than in other locations, where less than 43 percent of those visiting were considered new to the chain.
Bloomberg said it obtained the data from Gordon Haskett Research Advisors. Shoppers also appeared to spend more time in stores that offered returns, according to the data, which is obtained by tracking customer traffic via cell-phone data, Bloomberg said.
Kohl’s Chief Executive Officer Kevin Mansell, who will hand the reins over to Michelle Gass this month, said in a March earnings call that the retailer has had “initial discussions” with Amazon about how and where they would expand the pilot.
He declined to give further details.
The retailer is scheduled to report its first quarter results on May 22.