'Amazon of fish' expands to 48 states
FultonFishMarket.com has expanded its direct-to-consumer seafood website to the lower 48 states.
FultonFishMarket.com is a startup that sells fish direct-to-consumer from the many wholesalers at New York City's Fulton Fish Market, the largest seafood market in America.
Once a consumer places an order online, the product is then fabricated to the customer's directives -- always dressed, but often filleted, portioned and deboned. It is then packaged in FDA-approved packaging for Fresh Fish, and boxed in responsible packaging, most of which is compostable.
"Our customers are a great mix of empty nesters and parents with young kids," said Mike Spindler, CEO of FultonFishMarket.com. "We are delighted to have customers from every demographic, every walk of life and every state in the nation. Customers constantly tell us our fresh seafood is the best, easiest to prepare they have ever had."
FultonFishMarket.com is the latest example of suppliers selling direct-to-consumer. Others following suit include Campbell Soup, Mondelez, L'Oreal and others. This is putting pressure on retailers who now must worry about their suppliers selling direct via the Internet.
Since going digital about a year and a half ago, the Fulton Fish Market website has grown from a small delivery enterprise to one that represents roughly 7% of the market’s total business, according to Spindler.