Amazon Gets Half of Online Grocery Trips
Basket bandits capture 84 percent of online grocery trips and take in 59 percent of all online grocery spending, the report revealed. In Amazon’s case, even with AmazonFresh in limited rollout, the e-commerce giant captures nearly half of all online grocery trips (48 percent), compared to 15 percent for mass and club retailer sites and 21 percent for non-Amazon sites. Since 2013, the percentage of shoppers who have bought groceries from Amazon in the past 30 days has increased 25 percent. However, one-stop shopping provides good news for supermarkets, as multichannel supermarkets win a significant share of online business once they get established in a market. The same is true for direct competitors.