Amazon 'grows' another revenue stream
Amazon is getting ready to expand its home and garden offering yet again via a new partnership.
GrowGeneration, one of the largest specialty retail hydroponic and organic gardening store chains, announced that it has formed a partnership with Amazon to launch hydroponic and organic supplies online.
"As part of our omnichannel strategy of delivering our highly specialized suite of products for hydroponic growing, partnering with Amazon as our online solution allows us to reach a truly extensive audience of professional growers,” Darren Lampert, Chief Executive Officer of GrowGeneration. “Amazon's logistics are the best in the world and by selling through them, we can deliver on a direct basis anywhere in the country just in time. We project that Amazon will generate significant sales for GrowGen."
This is not the first gardening company Amazon has partnered with. Amazon partnered with Back to the Roots windowsill gardening company back in April, through their subsidiary business Whole Food Market. The new partnership with Whole Foods will see Back to the Roots products on store shelves, with the possibility of an entire section of each market being devoted to indoor gardening kits in the future. The partnership extends to Whole Foods’ parent company, Amazon, which already sells the gardening kits.
According to Forrester, it is estimated that business to business e-commerce will reach $1.2 trillion and account for 13.1% of all business to business sales in the U.S. by 2021. By offering its full product suite through the Amazon platform, and with 197 million of monthly visitors, GrowGeneration seeks to capitalize on the projected growth of the business to business sector.