- Amazon introduced generative AI to provide a short paragraph on the product detail page.
- The AI-generated paragraph will highlight the product features and customer sentiment frequently mentioned across written reviews.
- Available to a subset of mobile shoppers in the U.S. across a broad selection of products, the AI-generated review highlights also include key product insights and allow shoppers to surface reviews that mention certain product attributes easily.
At a time when retailers are under pressure to improve their return on investment, the online review stands alone in its potential to impact the bottom line. As Retail Leader previously reported, 67% of shoppers see reviews as an important part of evaluating a potential purchase in terms of pricing, features, options and quality, according to a Chatmeter survey.