Amazon, Instacart leverage shoppable recipe network
The red-hot shoppable recipe space is getting another big partnership.
Amazon and Instacart are teaming up with Chicory to provide recipe ordering solutions to more than 80 million shoppers across 3,000 recipes and 1,000-plus sites.
This new integration leverages Chicory’s already vast network of millions of recipes and makes them shoppable, with just a few clicks, to consumers. Through Instacart, Chicory will be able to offer users one hour delivery from over 125 major retailers including Costco, Safeway, Publix and HEB. Through AmazonFresh, Chicory’s technology will pair users with the nation’s largest e-commerce retail site to order groceries.
“Chicory is excited to partner with top grocery e-commerce providers to bring recipe ingredients to the doors of consumers across the country,” said Yuni Sameshima, Chicory CEO and Co-Founder. “It’s been amazing to see our network grow, and with these partnerships, we can now offer a much more seamless experience to millions more customers looking to buy recipe ingredients online from their favorite recipe websites. This will be the next step to catalyzing online grocery adoption and we’re proud to be a part of it.”
Chicory’s signature “Get Ingredients” button appears on over 1,000 recipe sites and reaches 80 million monthly online shoppers, making them the largest shoppable recipe network in the world. Users of sites like Betty Crocker, Food & Wine, Perdue.com and blogs including Sally’s Baking Addiction, Half Baked Harvest, Budget Bytes and Le Creme De La Crumb will now be able to order ingredients for the recipes they are looking to cook, directly to their home.
Chicory has alrerady partnered with companies such as Peapod, Time, Inc. and General Mills International.