Amazon introduces new holiday tradition

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Amazon introduces new holiday tradition

By Louisa Hallett - 09/12/2018
The family tradition of selecting a Christmas Tree is about to be disrupted.

The selection of a Christmas tree, steeped in tradition and romanticized in film, is about to take a major digital turn if Amazon has its way.

According to Associated Press, Amazon plans to sell and ship fresh, full-size Christmas trees this year. But a live tree is no paperback book. Amazon says the Christmas trees, including Douglas firs and Norfolk Island pines, will be bound and shipped without water in the usual sort of box. Amazon said they’ll be sent within 10 days of being cut down, possibly even sooner, and should survive the shipping just fine, according to the Associated Press.

“Given the popularity among customers, we increased the assortment,” the company said.

Will people buy a Christmas tree sight unseen? Tim O’Connor, the executive director of the National Christmas Tree Association, said picking out a tree and hauling it back home is part of the fun for families. The association estimates that only about 1 to 2 percent of the 27 million real Christmas trees purchased last year were bought online, mostly from grower’s own sites. “It’s so small, it’s almost undetectable,” O’Connor said.

Amazon.com said the trees, wreaths and garlands will go on sale in November. Some will qualify for Prime free shipping, and Amazon will offer pre-orders so shoppers can choose a delivery date. The company sold trees shorter than 3 feet last year, and some other merchants sold bigger ones using its platform as a marketplace. But this is the first year Amazon is offering the larger trees itself.

To read the full Associated Press article, click here.