Same-day delivery is available to Prime customers in select markets. It costs an additional $2.99 if customers fail to meet the $25 free delivery threshold. The company during its fourth-quarter earnings call highlighted its work in the same-day delivery space, noting that it had recently made the service faster in Los Angeles, San Francisco, Sacramento, California, Phoenix and Portland, Oregon. Amazon also said same-day delivery was available to customers in Belgium.
The move comes as Amazon shifts priorities. The retailer announced earlier this month that it would pause its expansion in the brick-and-mortar grocery space, even closing underperforming Amazon Fresh and Amazon Go stores. The company, which also owns Whole Foods Market, however, says it’s committed to physical retail, even after shuttering most of its brick-and-mortar concepts last year. In February, it opened another suburban Amazon Go c-store in Washington state.