Amazon Prime Day, Walmart+ and Target Circle Weeks' competing sales hit in July

Amazon, Walmart and Target all announced their annual summer omnichannel sales events in July with new consumer perks.
Elizabeth Christenson
Editor, Retail Leader
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  • Amazon Prime Day comes back July 11 and 12.
  • Walmart+ Week arrives July 10 for members and July 11-13 for all.
  • Target Circle Week takes place July 9-15.
Amazon Prime Day


From July 11 at 3 a.m. EDT through July 12, Amazon Prime members get exclusive access to the retailer’s lowest prices so far this year on select products from a variety of brands, such as Bose, Hey Dude and Theragun, Amazon announced in a press release. New deals will be released every 30 minutes during select periods throughout the event, with deep discounts on top products. This Prime Day, U.S. members also can shop deals on small business products. Customers can join Prime or start a free trial at to participate.

"Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love," said Jamil Ghani, vice president of Amazon Prime. "With Invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line.”

Early access to deals started on June 21 on select Amazon devices and products. Additionally, from June 21 through Prime Day, U.S. Prime members can shop deals directly from brands using Buy with Prime, a new shopping benefit for Prime members.

Walmart Week


Starting July 10 at 12 p.m. ET, Walmart+ members will get early access to savings, including exclusive deals and limited-time offers, on thousands of products across electronics, home, toys and fashion, according to an email sent to Retail Leader. The sales event opens to all consumers on July 11 at 12 p.m. ET, and end July 13 at 7 p.m ET.

Some of the deals available, only at include offerings from brands LG, Dyson, Vitamix, Shark and Samsung. Walmart is also offering exclusive limited-time offers for Walmart+ members during the event, include:

  • Six Flags – ‘Buy one, get one’ tickets to all Six Flags parks, including both amusement and waterparks.
  • Panera – 6 months of unlimited Sip Club for $5/month plus tax and receive a monthly $5 MyPanera reward.
  • Rover – $30 credit with Rover to spend toward pet-sitting and dog-walking needs.
  • SpaFinder – 30% off all SpaFinder gift certificates.
Target Bullseye


Target Corp. announced its biggest sale of the season, Target Circle Week, July 9-15 exclusively for members of Target Circle, Target's free-to-join loyalty program. With savings of up to 50%, it's a full week of deals on Target-owned brands such as Sun Squad, Good & Gather and Cat & Jack and national brands such as Dyson and Keurig. Target Circle members can shop the deals in stores, online and on the Target app. Consumers, who aren’t yet among the 100 million Target Circle members, can and join for free at to access Target Circle Week deals, plus other perks and personalized deals all year long.

"Target Circle Week is our way of saying 'thank you' to our guests," said Cara Sylvester, executive vice president and chief guest experience officer, Target. "Guests have saved millions of dollars during previous Target Circle Weeks, and this summer they'll have yet another opportunity to celebrate that only-at-Target feeling of affordable joy as they stock up on essentials, discover new favorites and shop online, in store or with our industry-leading same-day services."