Amazon Prime delivery launches at Whole Foods

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Amazon Prime delivery launches at Whole Foods

By Gina Acosta - 02/08/2018
Instacart, Google, Postmates and others already deliver from Whole Foods.

The integration of Amazon and Whole Foods Market has taken a major step forward with huge implications for food retailers.

The retailer is launching a grocery delivery service for Whole Foods customers in Austin, Cincinnati, Dallas, and Virginia Beach. Shoppers in these cities can now have their Whole Foods groceries delivered by Amazon in two hours for free, or within one hour for $7.99, for orders of $35 or more. The new service is available daily from 8 a.m. to 10 p.m. Amazon plans to expand the service to other cities this year.

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” said John Mackey, Whole Foods Market co-founder and CEO. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Whole Foods customers already have many choices when it comes to grocery delivery. Instacart, Google, Postmates and others already deliver groceries from Whole Foods stores around the country. It is unclear whether Whole Foods will end its relationship with Instacart or other services. For now, Instacart officials have said that they will continue to deliver groceries from Whole Foods for the foreseeable future.

The Wall Street Journal noted that Whole Foods employees will pick grocery orders from the shelves before sending them off to a Prime Now delivery driver.

Last year shortly after its acquisition of Whole Foods, Amazon lowered prices on some Whole Foods staples and added hundreds of Whole Foods items to AmazonFresh, its own grocery delivery service that launched more than a decade ago. There is also now a Whole Foods online storefront on Amazon’s website.