Amazon pushes the limits of 'last minute'

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Amazon pushes the limits of 'last minute'

By Gina Acosta - 12/05/2017

Amazon will offer last-minute delivery of products ordered as late as Christmas Eve in nine U.S. cities.

The company announced that Amazon Handmade, which is the online retail giant's destination for artisanal goods and crafts, is now offering Prime Now delivery. This means that shoppers in certain metro areas can receive these items via one- and two-hour delivery just in time for the holidays.
 
“Amazon is thrilled to continue expanding on our commitment to small businesses and artisans who can leverage Amazon’s last-mile delivery technology to get their handcrafted items to Prime members in an hour or less,” said Stephenie Landry, vice president of Prime Now. “This holiday season, customers can shop an even greater selection of handcrafted, giftable items and have the products delivered through Christmas Eve – the ultimate solution for those procrastinators who still want to get a unique, quality gift for their loved ones.”

Prime Now, which launched four years ago, is now live in 30 cities. It’s one of several benefits for Prime members who pay a $99 per year fee, or $10.99 per month.

The addition of products made by Amazon Handmade Artisans reflects Amazon’s aim to offer even more convenience for customers looking for unique, handcrafted last-minute gifts and products this holiday season.

Since launching in 2015, Amazon Handmade has grown to encompass 10 categories (e.g. Jewelry, Home & Kitchen, Stationery and Party Supplies) offering customers hundreds of thousands of handcrafted items from thousands of Artisans across more than 30 countries.