The new format, which is designated under the Amazon Go banner, will soon debut in Mill Creek, Washington, where a 6,150-square-foot store will feature the company’s “Just Walk Out” technology. Another location will open in the Los Angeles-metro area. The company’s portfolio also includes its Amazon Fresh brand.
Amazon’s Go stores enable customers to select grab-and-go food, snacks, beverages and essential items and just walk out to pay through their Amazon account. The system uses computer vision, sensor fusion and deep learning to let shoppers skip the checkout line when they are done shopping. The concept first appeared in 2018 and has been focused on urban areas. However, Amazon has since tweaked the store concept after recently partnering with Starbucks in a Starbucks Pickup with Amazon Go location in Manhattan.
"We think local residents and commuters will enjoy the ease of our Just Walk Out Shopping to quickly and conveniently shop from an expanded selection of tasty, ready-to-eat food items and grab-and-go beverages and snacks in their own neighborhood,” Amazon told USA Today.
The news comes as Amazon is also experimenting with other brick-and-mortar concepts, including its first-ever clothing store.