Amazon touts holiday success
Never shy about touting its success, perhaps the most disconcerting of the details Amazon shared regarding the holidays was strong sales of a wide range of devices which bring new shoppers into the Amazon ecosystem, fostering loyalty among existing customers and elevating expectations overall.
According to the company, the 2016 holiday was the best-ever season for Amazon devices including Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo. Customers purchased and gifted a record-setting number of devices from the Amazon Echo family with sales up more than nine-fold from the prior year, according to the company. Echo devices allow users to engage with Amazon’s digital assistant “Alexa” to order merchandise, ask questions, play music or perform household tasks.
“Echo and Echo Dot were the best-selling products across Amazon this year, and we’re thrilled that millions of new customers will be introduced to Alexa as a result. Despite our best efforts and ramped-up production, we still had trouble keeping them in stock,” said Jeff Wilke, CEO worldwide consumer, Amazon. “From turning on Christmas lights and playing holiday music to shopping for gifts and asking for help with cookie recipes, Alexa continues to get smarter every day.”
As Amazon gets it devices into the hands of more consumers it continues to grow the number of Prime users who receive free two-day shipping and a wide range of “free” content for a monthly fee. For example, more people around the world tried Prime this holiday season than any previous year, according to the company, and more than one billion items shipped worldwide with Prime and Fulfillment by Amazon.
Other interesting details shared by Amazon involved mobile usage. For example, more than 72 of its customers worldwide shopped using a mobile device the holidays and shopping via the Amazon app grew by 56 percent. The company said December 19 was its peak worldwide shipping day.