Amazon winning the voice shopping race
Amazon sold a record number of voice shopping devices over the Black Friday weekend.
Echo Dot and Amazon Fire TV Stick with Alexa Voice Remote were not only the best-selling Amazon devices, but they were the best-selling products from any manufacturer in any category across all of Amazon.com.
Echo Dot was the best-selling device at Whole Foods Market over the holiday weekend.
“Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon,” said Dave Limp, Senior Vice President, Amazon Devices & Services. “We’re excited that tens of millions of customers around the world will be using Alexa to prepare for the holidays.”
Customers purchased 2.7x as many Fire TV Sticks as in the same period last year. Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, and Japan, across all retailers.
Kindle celebrated its 10th anniversary with the best holiday shopping weekend ever for Kindle Paperwhite in the U.S. and globally.
Fire Kids Edition continues to be the #1 kids tablet in the U.S., across all retailers.
Customer reaction to Echo Spot was incredibly positive and it is sold out for this holiday season; customers can still pre-order to reserve their place in line and orders will be filled on a first come, first served basis in the new year.
This holiday weekend, Amazon device customers already enjoyed using Alexa and Amazon devices in their home to help prepare for the holiday festivities:
- Alexa helped customers prep and cook for their Thanksgiving gatherings. Customers asked Alexa to set nearly twice as many timers on Thanksgiving Day than any other day.
- The most popular named timer for Alexa on Thanksgiving Day was “turkey,” followed by “stuffing,” “potato,” and “pie.”
- According to Amazon Charts, some of the most read cookbooks on Kindle on Thanksgiving Day included “Thug Kitchen,” “Weight Watchers Instant Pot Cookbook,” and “Instant Pot Cookbook.”
- Customers in Hawaii, Washington, Oregon, Montana, and Washington, D.C. read the most books in the “Cooking, Food and Wine” category on Kindle this Thanksgiving.