Amazon’s Black Friday Sales Begin in October

Amazon is launching “Black Friday-worthy” deals more than one month ahead of the biggest shopping day of the year.
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Beginning Oct. 4, the e-commerce giant is offering a variety of deals for holiday shoppers, as well as a new gifting by email/text feature for Prime members. Shoppers can find the deals at, on the company’s app or by asking one of Amazon’s voice assistant devices, “Alexa, what are my deals?”

Within the app, Prime members can also opt to send holiday shopping gift receipts without knowing their delivery address. Gift recipients can accept a gift or exchange for an Amazon gift card, without the sender knowing. Shoppers can also use the Amazon Holiday Gift List to create and share a list of gift ideas for everyone on their list, organized by recipient. 

Throughout October and November, many brands— including Apple, Hasbro, Sony, Shark, L’Oreal Paris, Bose and KitchenAid—will offer limited-time deals. Amazon’s previously announced Holiday Beauty Haul promotion will run from Oct. 4-25, offering deep discounts on a wide selection of products. 

Amazon is not alone in debuting its holiday deals early. Target is similarly launching promotions in October, Chain Store Age reported. The retailer’s Deals Days runs from Oct. 10 to Oct.12. In addition, Target is running its price-match guarantee from Oct. 10 through Dec. 24. Retailers are expecting supply chain challenges, including shortages on certain items, to persist through the holiday shopping season. As a result, many large retailers have made their purchase orders earlier in the season to ensure they have product to stock shelves.

“We’re excited to help customers get great holiday deals even earlier this year,” said Dave Clark, CEO, worldwide consumer, Amazon. “Customers can confidently shop early knowing they are receiving incredible deals starting today, letting them get a head start on their holiday to-do lists so they can truly enjoy the holiday season.”

See the full story at Chain Store Age.