“Kavi’s story is important to all the young readers who will see parts of their lives represented,” Bajaj said in the release. “I took immense delight in showcasing slivers of Indian culture, including dance, yoga traditions, food, clothing, and magical festivals like Diwali and Holi.”
American Girl shoppers can also learn more about Kavi and other American Girl dolls using the retailer’s virtual museum experience, which is free and will allow consumers to watch videos and interact with items. In Kavi’s virtual area — a backstage dressing room — consumers can watch an animated performance or click on items to learn about how they relate to Kavi. The virtual museum also includes games and a virtual gift shop where consumers can purchase physical products or add them to a wishlist to buy later.
Mattel, which owns the American Girl brand, has launched numerous other virtual experiences in recent years, including several NFT experiences, like its Series 4 Hot Wheels NFT Garage collection (which debuted late last year) and its Barbie NFT collections, as Retail Leader reported.
American Girl also uploaded several videos to its YouTube channels about Kavi, including a six-episode animated series, according to the release.