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01/25/2022

America’s First Supermarket Picks CitrusAd in Retail Media Move

King Kullen, dubbed America’s first supermarket by the Smithsonian Institution, has partnered with CitrusAd in a new retail media push.
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King Kullen history

King Kullen can offer brands digital advertising opportunities on its self-serve platform with measurements through CitrusAd. King Kullen’s first-party data combined with CitrusAd’s algorithms can deliver relevant ads to consumers at scale. CitrusAd’s platform offers fully-transparent, closed-loop analytics for advertisers to determine return on ad spend (ROAS).

CitrusAd is a popular choice for several major retailers as they make plays in the ever-growing retail media space. For example, CitrusAd has worked with Albertsons, Cub Foods, Price Chopper, Lowe’s and many more. 

CitrusAd’s capabilities aim to boost online and in-store sales for CPG suppliers. A recent grocery study across multiple categories underscored the impact, according to King Kullen. Four campaigns that went live for one week only and the advertised SKUs experienced an average 97% lift in online sales plus an average 26.5% increase for in-store sales in just one week of being live. After the campaigns were over, the SKUs experienced an average 53% drop in online sales from the previous advertised week online and a 24.5% decrease for in-store sales.

The new retail media technology is now accessible for natively-served, media inventory on King Kullen’s online shopping website. King Kullen’s move comes as more retailers are jumping into retail media and offering brands and CPG companies more ways to get in front of customers. 

King Kullen Grocery Co. is based in Hauppauge, New York, and operates 29 29 supermarkets and five Wild by Nature stores across Long Island. The company first opened its doors in 1930 by founder Michael J. Cullen.