Based on the results of Amazon’s Inspire rollout nationwide, content- and social-first selling apps may represent enhanced retail media offerings in the future.
While the U.S. government makes up its mind about TikTok, 150 million TikTok users in the U.S. still look to its short-form videos for what to buy, what to consume and where to shop.
Essential retailers must implement creative solutions to drive engagement with lower-income consumers, who have been most impacted by recent economic pressures.
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