Another beauty startup for retailers to worry about
Startup Memebox is relaunching its U.S. e-commerce business to leverage the growth opportunity in online beauty.
The company is also teaming with Sephora to launch a new beauty line. The partnership will merge Sephora’s established role in experiential beauty and omni-retail with Memebox’s digital capabilities, consumer data and ability to create fast beauty, resulting in a "revolutionary new K-beauty color makeup brand" set to debut in fall 2018.
Memebox says its focus is on merging data and beauty: drawing insights from its more than 5 million engaged monthly beauty enthusiasts and influencers who share their routines, inspirational photos and recommendations. This vibrant community allows the company to forecast trends and develop the next best-selling K-beauty products that Millennials and GenZ are seeking.
“The traditional approach to beauty today is outdated and often dictated to us by a small group of people in a corporate office. We believe the best in beauty is created when we listen to what the community wants and empower them to share their opinion and become the trendsetters,” said Dino Ha, co-founder and CEO of Memebox. “That’s why we’re excited to be launching our ambassador program with our new commerce engine. It is one step in our mission to giving the beauty community the power to create their next cult product.”
In addition, Memebox is launching “Insider Access” - a new program that gives specially-selected influencers the chance to build their portfolio on the Memebox platform and drive personal revenue. For the first time, ambassadors can customize their own Memebox webpage to shop with their fans, share curated lists of recommended products, and get access to an unprecedented level of data showcasing how posts are performing, what fans want to see, and more. For purchases made through an individual’s “Insider Access” ambassador page, the individual will receive a percentage of the revenue.
Since 2014, Memebox has introduced in-house product lines currently available in Asia, the United States and online: I Dew Care, Nooni, Pony Effect, I’m Meme and Shine Easy Glam. Memebox was founded in 2012 by Hyungseok Dino Ha.