Another helping of meal kits from Peapod

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Another helping of meal kits from Peapod

By Gina Acosta - 02/05/2018

Peapod is partnering with three new brands in an effort to appeal to more meal kit lovers.

The online grocer has introduced three new meal kits created with Campbell's, Kraft Heinz and Barrilla. The new kits, which contain pre-measured, pre-cut and pre-washed ingredients for meals made in 30 minutes or under, are the latest additions to Peapod’s rapidly growing collection of meal kits.

"We know that our customers enjoy a home cooked meal but also value shortcuts to help simplify the cooking process," said Spencer Baird, Senior Vice President of Merchandising for Peapod. "In fact, according to a recent survey we conducted, ready-to-serve and cook mixes are the most valued shortcut among home cooks with nearly one third of adults planning to purchase a meal kit in 2018. By shopping on Peapod, you can complete your weekly grocery shop with all of the essentials and add in a meal kit for a busy weekday night."

Peapod began offering meal kits in 2014 as one of the first retailers to combine the convenience of meal kits with online grocery delivery. The expansion comes as Peapod says it is seeing a 104% increase in new customer purchases year over year and the meal kits receive an average rating of 4.4 out of 5 stars.

Each kit contains pre-measured, pre-cut and pre-washed fresh ingredients, for a home-cooked meal without all of the prep time. The meal kits can be added to a customer's Peapod shopping cart along with all other grocery and pantry essentials and with no subscription or commitment. Peapod also uses less packaging compared to other meal kit providers, eliminating ice packs or other insulation because of its delivery model.

The new kits include three recipes in partnership with Campbell's, Kraft Heinz and Barilla. There are also three new recipes from Peapod using popular store brands and fresh, seasonal ingredients.

  • Miso Sriracha Salmon with Noodles by Campbell's
  • Harvest Chicken Alfredo Baked Ziti by Kraft Heinz
  • Barilla Ready Pasta Gemelli with Chicken and Broccoli
  • Steak Chimichurri by Peapod
  • Mustard Glazed Pork Tenderloin with Baby Carrots & Sweet Potatoes by Peapod
  • Penne Basil Chicken with Spinach & Artichoke hearts by Peapod

"As the meal kit space continues to evolve, we see ours as a model that will win big with consumers, delivering not just one meal, but all their grocery needs at once," said Baird. "Expanding our partnerships with trusted CPG brands such as Campbell's, Kraft Heinz and Barilla is another proof point as we're working together to deliver the variety and convenience our shoppers value."

Peapod offers delivery to both homes and businesses, and has over 200 pick-up locations. Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, India