Another pet retailer nipping at the heels
Tractor Supply Company's Petsense banner is quietly growing to a chain of nearly 200 stores.
The company is expanding its rural and small market pet supply banner into the Florida market with two new stores located in Gulf Breeze and Crestview. The Gulf Breeze store, located at 3335 Gulf Breeze Parkway officially opened on March 5, while the new Crestview store, located at 2200 South Ferdon Boulevard opened April 11.
“At Petsense, we believe there is a great opportunity for us in select markets of Florida to serve customers and meet their pet specialty needs,” said Steve Neibergall, President of Petsense. “We are proud to serve two new communities, as we enter the Florida market, and continue to expand our presence in the southeast region of the country. As we look to become a part of these communities, our partnerships with local shelters and rescue groups will also allow us to provide adoption services at each of our new store locations.”
Petsense has been a successful venture for Tractor Supply Company. Last year the company launched True Source, a private label brand of premium dog and cat food.
“True Source is designed for optimal digestive health by including guaranteed levels of probiotics in every formula,” said Josh Patterson, Petsense vice president of merchandising. “For the very best in pet health, we need to ensure that our four-legged family members are complete and balanced on the inside, as well as the outside. These probiotics, along with glucosamine, chondroitin and omega fatty acids combine to deliver a formula for your pet’s best health, all at a great value.”
Petsense is focused on providing customers in small and rural markets with access to pet supplies, foods and services available. The company offers thousands of products from well-known national brands such as Purina, Blue Buffalo, Pedigree and Iams, and offers True Source, an exclusive premium pet food brand.
Petsense also specializes in “channel exclusive” pet brands such as Merrick, Taste of the Wild, Science Diet, Earthborn and more. Additionally, Petsense offers affordable and convenient pet vaccination clinics, professional grooming services and pet training.
The retailer, owned by Tractor Supply Company, now operates 172 Petsense stores in 27 states.