Another reason for shoppers to shop Ulta
Ulta is already a very successful retailer for one reason: the store experience. Now the retailer is making its popular rewards program even more irresistible.
According to beauty blog Trend Mood, a recent flyer from the retailer describes a new tier within Ulta’s rewards program. Previously, the most lucrative membership level was “Platinum,” in which customers needed to spend $450 a year at the store to join. But now, customers who spend $1,200 at Ulta annually will arrive at the “Diamond” tier.
In addition to Platinum tier benefits, which include a birthday gift, a $10 birthday coupon, and double rewards points during your birthday month, Diamond tier members will earn 1.5 points for every dollar they spend throughout the year, free shipping on all orders over $25, and a $25 gift card each year for any beauty service offered at the store.
Ulta continues to outshine its retail peers by creating the right assortment that draws millennials to its experiential stores, growing an impressive e-commerce business, and keeping shoppers glued to its rewards program.
Read more about Ulta's new rewards tier here.