Apple teams up with Instacart
Shoppers debating whether to try grocery delivery may be swayed by a new promotion from Apple.
The company has rolled out a new promotion to offer Apple Pay users free delivery on groceries purchased with Instacart's mobile app through Feb. 28.
Shoppers will still need to order at least $35 worth of groceries, but they will avoid the delivery fee if they use Apple Pay instead of a credit or debit card at Instacart checkout.
Normally, shoppers with Instacart Express qualify for free delivery on orders over $35—but the annual membership fee is around $14.99 a month, or $149 annually. Consumers who haven't shopped with Instacart yet will pay a fee based on the order's size, which usually amounts to about $5.99 on each order. There's also a policy known as "Busy Pricing" that'll increase fees during the busiest parts of the day.
Instacart offers grocery delivery from Publix, Whole Foods, ALDI, Target, Wegmans, Costco, Stop & Shop, Sprouts and many other retailers.