Athena Club, a DTC subscription service for personal care products, has launched in Canada, marking the U.S. company’s first international market expansion.
Athena Club’s U.S. operations have increased its subscriber base by 1000% and surpassed 1 million products shipped to customers in the past 24 months, according to the company. The company credits its success particularly from positive social media support, thousands of five-star customer reviews and media coverage, including from Good Housekeeping, Refinery29 and Vogue.
Athena Club believes the growing shave and body care markets in Canada offer plenty of growth opportunity for the brand to expand its retail footprint and bring clean and sustainable personal care products to Canadian consumers.
"Expanding into Canada, our first international market, puts us one step closer to our mission to enhance every person's daily routine, globally," said Maria and Charles Desmarais, co-founders and co-CEOs, Athena Club, in a news release. "This is not only a major milestone for our business, but it also marks Athena Club as the first DTC player in our category to launch in Canada. We're excited to bring the best shave, body, wellness, and period products to Canadian customers who want more from their routines in terms of quality, efficacy and accessibility.”
Best-sellers from the brand's portfolio will be available on athenaclub.com, including the popular razor kit, cloud shave foam, creamy body wash, dewy body lotion and all day deo. The entire line is attainable at under $50 CAD, with prices ranging from $8 CAD to $45 CAD.