Safeway's digital advertising messages for loyalty club members have been so effective, the retailer plans to eliminate the printed circular it has relied on for decades.
"As people become more digital, there's an opportunity, which we're working hard at, to actually get out of the paper ads and ma
As the world changes, so does retail.
Advances in mobile technology and the Internet are providing consumers with more information about products and pricing, more buying options and more control over grocery shopping than ever.
During a recent strategy meeting with retailers and manufacturers, the major question posed was, "What new business model will we need to introduce during the next two years to guarantee sustained growth and profitability?"
Several critical initiatives were examined, and three major conclusions ga
Some say the world is getting smaller as geographic borders fade and multinational companies set up shop in emerging markets.
But U.S. retailers and consumer packaged goods companies seeking fast-growing markets need look no farther than their own backyards.
Slim margins in the grocery retail industry are spurring many companies to re-evaluate their human resource budgets and look for more efficient ways to staff their stores, plants and warehouses. Many retailers are hiring more part-time workers to avoid paying health care benefits.
Technology has become omnipresent in grocery retail, and in the past year retailers have benefited from an array of advances that allow them to better serve customers by gaining information quickly.
"More than ever before, technology is on the rise in the grocery retailing market," says Mark Cha