Balancing personalization and privacy

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Balancing personalization and privacy

By Mike Troy - 04/04/2018

As an innovator in the field of personalization, Catalina has been helping brands and retailers target shoppers for more than two decades. Hear Catalina Chief Marketing Officer Marta Cyhan’s views on what’s changed and achieving equilibrium between shoppers’ increased personalization expectations and resurgent privacy concerns.

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