Rafeh Masood is the new chief digital officer at Bed Bath & Beyond
Former executives from BJ’s Wholesale Club, Walgreens, True Value, Avon and Amazon now occupy the reconstituted C-suite at Bed Bath & Beyond.
Bed Bath & Beyond president and CEO Mark Tritton has filled the remaining key positions on the company’s senior leadership team with four new hires. The moves follow the arrival of Tritton, the former head merchant at Target, to Bed Bath & Beyond last fall whereupon he proceeded to fire nearly all members of the senior leadership team.
In March, Tritton named former Walgreens top merchant Joe Hartsig to the role of chief merchandising officer. Two weeks ago, John Hartmann was named to the key role of COO after he previously served as CEO of True Value Company. Most recently, Gustavo Arnal was named CFO and treasurer. He previously served as group CFO of Avon and also held roles at Walgreens Boots Alliance and Procter & Gamble. He fills a position previously held by Robyn D'Elia who left the company.
Other notable recent appointments include:
Rafeh Masood was named EVP and chief digital officer, effective May 11. He was most recently SVP and chief digital officer at BJ's Wholesale Club and also held digital roles at Dick's Sporting Goods and Sears Holdings.
Gregg Melnick was named EVP and chief stores officer, also effective May 11. He joined Bed Bath & Beyond in 2018 as COO of digital and most recently was acting as the company's interim chief digital officer.
Arlene Hong will join the company as EVP and chief legal officer and corporate secretary on May 18. She previously held a similar role at Fullbeauty Brands and also held legal roles at J.Crew and Amazon.
"We remain committed to rebuilding our business and strengthening our ability to serve our loyal customers, while we respond to the challenges presented by COVID-19,” Tritton said. “In addition to the appointments of Joe Hartsig as chief merchandising officer, and John Hartmann as chief operating officer, we are continuing to bring in experienced, passionate leaders of change into our business, with strong expertise in business transformation and omnichannel retail. This is a world-class team that will accelerate and drive our transformation.”