Belk Launches Same-Day Delivery

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Belk Launches Same-Day Delivery

By Thad Rueter - 10/14/2020
Belk Launches Same Day Delivery
The retailer is expanding its omnichannel options to customers.

Belk has launched same-day delivery, enabling customers to place orders at and have their purchases delivered to their doorstep that same day. This is the latest offering by the retailer to expand its omnichannel options to customers while providing a contactless shopping experience.

Here's how it works: Customers place an online order before 2 p.m. ET and select "Same Day Delivery" during check out. Then, a Belk personal shopper will fill the order and deliver it directly to the customer's door by 9 p.m. Orders placed after 2 p.m. ET will be delivered the following day. Same-day delivery is available on select merchandise for $9.95 on orders $49+ and $14.95 on orders under $49. Qualifying items are easy to locate online with a Same Day Delivery icon.

"We've been steadily expanding our e-commerce options to ensure our customers can shop whenever, wherever and however it best fits their life," said Lisa Harper, Belk CEO. "Adding a Same Day Delivery option is one of the ways we are adapting our 133-year-old company to meet the needs of our modern customer, all while still providing the same quality and fashion that they rely on."

Earlier this year, Belk launched its free Contactless Curbside Pickup service, giving customers the option to place an order on or the mobile app and then pick it up at the store within hours of the order being placed. Customers receive an additional 10% off their Contactless Curbside Pickup orders.

Such services promise to appeal to holiday shoppers this year. Topping the list of fundamental holiday shopping trends for 2020 are an explosion in e-commerce sales; an early start to a longer shopping season to reduce crowds; greater use of curbside pickup; and enhanced safety protocols at physical locations, according to a new report from CBRE.