Big Lots Expands Private Label

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Big Lots Expands Private Label


Big Lots, the Columbus, Ohio-based chain whose core appeal is as a deep-discount closeout retailer, is expanding its private-label lineup of consumable goods. The company recently introduced a line of vitamins and other health products called Sound Body, along with a line of baby shampoo, oil, washes and other baby products called b*loved. The idea is to get customers into the stores regularly, not just when they’re in a “treasure-hunting” mindset.

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