BJ's makes move toward digital transformation

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BJ's makes move toward digital transformation

By Gina Acosta - 02/07/2018

BJ's Wholesale Club is making a major move into becoming a digital first retailer.

The company has added Naveen Seshadri to its omnichannel team in the newly created position of VP, Digital Commerce and Experience.

"BJ's has made significant advancements in our omnichannel capabilities, and I'm pleased to have Naveen join our team," said Rafeh Masood, SVP, Chief Digital Officer at BJ's Wholesale Club. "Naveen has extensive experience in driving omnichannel transformations and his leadership will help as we work to deliver more to our members."

Seshadri will focus on the continued expansion of BJ's omni capabilities to offer members more convenience and value. He will lead digital customer experience strategy, e-commerce merchandising, digital marketing and digital insights and analytics.

Seshadri joins BJ's from Lonely Planet where he was Chief Operating Officer. At Lonely Planet, Seshadri was responsible for leading strategy and digital transformation. Prior to Lonely Planet, Naveen held senior management positions at Sears Holdings, running product strategy and analytics initiatives.

Seshadri holds a Master of Business Administration from Duke University; a post-graduate degree in Financial Management from Annamalai University; and a Bachelor of Arts in English Literature from Loyola College – University of Madras, India. He also holds two U.S. patents – a continuous automated worker feedback system and a learning management system.

BJ's Wholesale Club operates 215 membership warehouse clubs in the Eastern United States.

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