BJ's takes the next step in its digital strategy

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BJ's takes the next step in its digital strategy

By Gina Acosta - 09/05/2017

BJ’s Wholesale Club is launching two new websites dedicated to showcasing its two own brands: Berkley Jensen and Wellsley Farms.

This is the first time the company has created dedicated ecommerce sites for its exclusive brands.

“Our exclusive brands offer members exceptional value on a wide range of items, from fresh produce to paper goods to baby supplies,” said Rafeh Masood, senior vice president and Chief Digital Officer, BJ’s Wholesale Club. “The new websites allow BJ’s to tell the story of these brands, educating members on the quality and assortment while allowing them to research products and shop.”

BJ’s Wholesale Club is the first wholesale club to offer websites dedicated to its exclusive brands to better inform members about the selection, quality and value of the products.

The sites ( and will showcase a broad assortment of both brands, showcase the stories behind the products and create a shoppable, dedicated experience for both brands. Members will also be able to access PICK UP & PAY to reserve select non-perishable products online and pick up in-club in as little as two hours.

“We are thrilled to highlight the quality and value of BJ’s exclusive Wellsley Farms and Berkley Jensen brands with the launch of these two websites,” said Scott Williams, vice president, own brands and quality, BJ’s Wholesale Club. “Our Wellsley Farms and Berkley Jensen products are all backed by BJ’s 100% Money Back Guarantee, so our Members can get everything they need without compromising on quality or value.”

BJ’s is making significant updates to deliver an integrated omnichannel experience. The company expects to announce additional enhancements to its digital offerings, from increased use of technology in its clubs to a new mobile app.

BJ's currently operates 215 clubs and 132 BJ's Gas locations in 16 states. 


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