BJ's Wholesale Club makes shift to mobile-first

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BJ's Wholesale Club makes shift to mobile-first

By Gina Acosta - 07/27/2017

BJ’s Wholesale Club has launched a new mobile website, helping to deliver an integrated omnichannel experience that makes it easier for members to browse, research and save on their purchases.

“The new mobile site is an important step in our omnichannel transformation,” said Rafeh Masood, SVP and chief digital officer at BJ’s. “More and more members use their mobile devices every day, and enhancing the BJ’s mobile experience makes shopping more convenient for our members. It also lets us showcase the unbeatable value that BJ’s offers.”

In addition to helping members shop better, the mobile site offers them the convenience of managing their membership online, as well as the ability to access such BJ’s services as online deli and bakery ordering, allowing for orders to be placed and picked up in as little as 36 hours. Members will also be able to access Pick Up & Pay to reserve select nonperishable products on a mobile device and retrieve them at a club in as little as two hours.

Along with the new mobile platform, BJ’s is making “significant updates” to deliver an integrated omnichannel experience. It expects to roll out further enhancements to its digital offerings, from improved mobile and desktop sites to increased use of technology in its clubs.

In addition to the digital upgrade, the retailer also rolled out an expansion of its pet assortment in July with additional dog treats, dry dog food and wet cat food options allowing families to give their loving pets the highest quality products at an unbeatable value.

"BJ's offers the products that help members take care of everyone in their family, including their faithful companions," said Bonnie Volpe, vice president of food, sundries, and beverages, BJ's Wholesale Club. "Our exclusive Berkley Jensen brand of nutritious pet food and treats is affordably priced and lets our members deliver the quality of cuisine their beloved pets deserve."

Members can now shop a variety of pet products from nutritional foods and treats, to flea and tick prevention, to accessories like beds and travel accessories. The variety of products caters both to budgets and a pet's specific needs.

Based in Westborough, Mass., BJ’s operates 215 clubs and 132 BJ’s Gas locations in 16 states.

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