Black Friday starts early at Target

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Black Friday starts early at Target

By Gina Acosta - 11/06/2017

Target has rolled out an aggressively promotional plan to lure shoppers this Black Friday.

The retailer says its stores will be open from 6 p.m. to midnight on Thanksgiving Day, with nearly all deals available on early that same day. Plus, the retailer is giving shoppers a taste of its Black Friday deals earlier than ever this year.

"When you consider the breadth of our Black Friday offers, guests can save more across Target than any other time of the year, with literally thousands of deals to choose from," said Mark Tritton, executive vice president and chief merchandising officer, Target. "Beyond the big shopping event, guests can feel confident they'll find incredible value at Target whether they shop online or at one of our more than 1,800 stores. With low prices in every department, as well as sales like Cyber Monday and our new Weekend Deals, we'll offer a steady stream of deals throughout the season."

Black Friday savings start this week with the retailer's popular Preview Sale. For the fourth year in a row, guests can get a jump start on holiday shopping with select Black Friday deals across toys, electronics, entertainment and more. New this year, discounts will be applied automatically at checkout, with no coupon or codes required, making saving quicker and easier for guests.

"We know that shopping Black Friday deals at Target is an annual tradition for many of our guests across the country," said Janna Potts, executive vice president and chief stores officer, Target. "Our hours for this year ensure we're ready with great deals for those guests who want to shop following their Thanksgivingdinner, while also giving our teams a chance to recharge and prepare our stores before we open on Friday to greet guests with even more holiday savings." 

New this year, on Nov. 22, Target will make more than 100 Black Friday deals available on for REDcard holders only through its Early Access sale. This is the most Black Friday deals the retailer has ever made available before Thanksgiving. The sale for REDcard holders will start early the morning of Nov. 22. As always, guests who shop with a REDcard receive 5 percent savings on nearly all items.

All guests can shop Target's Black Friday deals on early the morning of Thanksgiving or when stores open at 6 p.m. Guests will receive free shipping on all orders, with no minimum purchase. In addition, the retailer is making more Black Friday deals eligible for Order Pickup than ever for guests who want to buy online and pickup in a store.

The retailer will once again have designated team members serving as line service ambassadors to direct guests, answer questions and distribute tickets for select doorbusters. Guests can easily locate deals with clear signing in stores and via the Target app.

Black Friday savings will continue on Friday, Nov. 24, when Target will open at 6 a.m. For the first time, guests who spend $50 in stores or on on Friday, Nov. 24, will receive a coupon for 20 percent off a future shopping visit that can be redeemed between Nov. 28 and Dec. 10.

The savings will continue after Black Friday. Guests will find deep discounts on on Cyber Monday and beyond, which will be shared at a later date, as well as new Weekend Deals, offered through December. Details about upcoming Weekend Deals can be viewed throughout the season at A Bullseye View beginning Nov. 8.


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